Delivering on brand promise-from the point of manufacturing to doorstep delivery-means being transparent about the brand and operations. Retailers must understand their best customers and architect an operation that attracts them and establishes a meaningful relationship between them and the brand. As multiple ways to attract and retain customers emerge, it’s more important than ever to understand what compels consumers to act and how to anticipate consumer trends.Ĭonnecting, cultivating, and captivating the modern shopper requires new thinking around segmentation, engagement, and establishing trust. Consumers rule, and the businesses that can fully service and predict what they want win the game. Retailers must evolve point of sale to point of service to stay afloat and compete with today’s innovators in an increasingly cutthroat global environment. Modern Retail POS: Driving Superior Customer Experiences
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